Here's a clever new idea from Sony. NFC tags. NFC stands for near field communication and is a reasonably new standard that is creeping into the next generation of smartphones.
These NFC enabled tags that Sony expects to be selling from this spring will enable you to trigger functions in your phone, just by holding it close to the tag. There's not much point in me loosing too many words about this, when the video does a far better job at explaining how this works.
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